With the rise of virtual reality (VR) and augmented reality (AR) technology, startups are now exploring new ways to bring gaming beyond the screen by incorporating environmental interactivity. These innovative companies are looking to create immersive gaming experiences that blur the lines between the virtual and physical worlds.

One such startup is Lightfox Games, which specializes in creating location-based AR games. Their latest project, "CityQuest," allows players to explore real-world cities while solving puzzles and completing quests in an augmented reality setting. By gamifying urban environments, Lightfox Games aims to encourage exploration and foster social interactions among players.

Another company at the forefront of environmental interactivity is GreenGame Labs, known for their eco-conscious approach to gaming. Their flagship title, "Forest Defender," challenges players to protect virtual forests by completing real-world sustainability challenges. By connecting gameplay to environmentally friendly actions, GreenGame Labs hopes to raise awareness about conservation issues and inspire players to make a positive impact on the world.

In addition to these startups, established gaming companies are also beginning to explore the possibilities of environmental interactivity. Console manufacturers like Sony and Microsoft are incorporating VR and AR technology into their gaming platforms, allowing players to interact with their surroundings in new and exciting ways.

As the gaming industry continues to evolve, we can expect to see more startups and established companies alike exploring environmental interactivity as a means to enhance the player experience. Whether it's through location-based AR games or eco-friendly gameplay mechanics, the future of gaming is sure to be immersive, engaging, and interactive in ways we've never seen before.